Gina Curko, Founder of SeeSaw Boutique and Respected Fashion Stylist, Remembered for Her Lasting Legacy
The New Jersey fashion community is mourning the passing of Gina Curko, the visionary entrepreneur, boutique owner, and celebrated personal stylist whose passion for fashion and dedication to empowering women left an enduring mark on the industry. Curko passed away peacefully on Sunday, June 28, 2026, surrounded by her family, according to a statement shared by her daughters through the official SeeSaw Luxury Women’s Retailer platform.
For more than two decades, Curko transformed SeeSaw from a single boutique into one of Northern New Jersey’s most recognized luxury fashion destinations. Her business became known not only for exclusive designer collections but also for the personalized styling experience she offered every client. Friends, customers, and colleagues remember her as someone who believed fashion was about confidence, self-expression, and helping women feel their best.
Curko’s journey into fashion began after earning an Associate of Occupational Studies degree in Business, Management, and Marketing from The Wood Tobe Coburn School in 1987. She later built valuable experience as a merchandise manager with Neiman Marcus, where she developed the expertise and industry relationships that would shape her future career.
In 2003, Curko founded SeeSaw with a vision of creating a boutique that combined luxury fashion with individualized customer service. Over the years, the business expanded throughout Bergen County, attracting clients from across the region who appreciated her keen eye for style and ability to curate complete wardrobes tailored to each person’s lifestyle and personality.
One of Curko’s trademarks was her commitment to discovering unique European designers before they became widely available in the United States. She regularly traveled to fashion markets in Paris and Milan, carefully selecting distinctive collections that helped differentiate SeeSaw from traditional retail stores. Her ability to anticipate trends earned recognition within the fashion industry and helped establish her reputation as one of the area’s leading personal stylists.
Beyond her professional accomplishments, Curko was deeply committed to giving back to her community. She frequently supported local schools, charitable organizations, and fundraising events through donations, fashion shows, and mentoring initiatives. Her belief that fashion could build confidence extended beyond her boutique, inspiring her involvement in programs that encouraged and supported women from all backgrounds.
In recognition of her community service, Curko received the Women’s Rights Information Center Community Change Maker Award in 2019. The honor reflected her dedication to empowering women both professionally and personally through mentorship, philanthropy, and advocacy.
Following news of her passing, tributes poured in from customers, friends, fellow business owners, and members of the fashion industry. Many described her as warm, generous, creative, and passionate, recalling not only her exceptional sense of style but also her ability to make everyone who entered her boutique feel welcomed and valued.
Curko’s daughters announced that they intend to continue operating SeeSaw, preserving the values and vision their mother established. They expressed gratitude for the overwhelming support shown by the community and pledged to honor her legacy by continuing the work she loved.
Gina Curko is remembered not only as a successful entrepreneur but also as a mentor, community leader, and compassionate individual whose influence extended far beyond fashion. Through her business, charitable efforts, and personal relationships, she touched countless lives and leaves behind a legacy that will continue to inspire future generations.
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